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Marketing Specialist

Description: A Marketing Specialist develops and implements strategies to promote a company?s products or services. They analyze market trends, conduct competitor research, and create targeted marketing campaigns to reach the right audience. Their responsibilities include content creation, social media management, SEO optimization, and digital advertising. Marketing Specialists work closely with design, sales, and product teams to ensure consistent branding and maximize engagement across different channels. Their role is essential in increasing brand awareness, generating leads, and driving business growth.

Responsibilities

• Develop and execute marketing campaigns to promote products and services.
• Conduct market research and analyze customer behavior trends.
• Manage social media accounts and create engaging content.
• Optimize marketing strategies through SEO, PPC, and email marketing.
• Track campaign performance and report insights to improve future strategies.

Requirements

• Understanding of digital marketing strategies and campaign management.
• Experience with SEO, PPC, and social media marketing.
• Strong analytical skills to measure marketing performance and ROI.
• Ability to create engaging content for blogs, emails, and social media.
• Knowledge of email marketing platforms such as Mailchimp or HubSpot.
• Experience with Google Analytics and marketing automation tools.
• Creative thinking and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to adapt marketing strategies based on market trends.

Org Unit

Marketing

Related Career Pathways

Skills

• Proficiency in digital marketing tools (Google Ads, SEO/SEM, email marketing)
• Content creation and copywriting skills
• Knowledge of analytics platforms like Google Analytics
• Social media campaign management
• Creativity and understanding of branding principles

Qualifications

SEO, SEM, Content Writing